Agency Performance
It is an interesting world out there and there is lots of noise about agencies growing and contracting. In the hopes of staying somewhat sane, I thought I’d try to track random stats I come across in a place where I can remember to come back to them.
The metric is a simple one — headcount — since we are people businesses and as long as we continue to act as professional services firms and don’t figure a way to take margin by arbitraging our clients search terms through affliate programmes or start getting points the pop culture icon we create, it will all be about people.
| Agency | 2009 | 2008 | 2003 |
Digital Specialists AKQA London Dare London Agency.com LBI (UK) iris Digital Razorfish (Global) |
350 (NMA) 174 (NMA) 115 (NMA) 352 (NMA) 33 (NMA) 2200 |
120 40 30 |
|
Integrated DM/Digital Proximity London OgilvyOne DraftFCB |
282 (ipa) 270 185 (ipa) |
220 210 |
|
Advertising Grey JWT McCann BBH AMV BBDO |
200 (ipa) 246 (ipa) 245 (ipa) 450 (ipa) 400 (ipa) |
||
Independents iris Mother Crispin |
450 (ipa) 125 (ipa) |
